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The All-New X5

The All-New BMW X5

The new BMW X5 and iX5 · BMW PressClub USA

The All-New X5

Meet the Fifth-Generation X5

In 1999 the X5 created the Sports Activity Vehicle. The fifth generation brings what BMW calls "the broadest range of drive systems ever offered in a BMW model." It's still built at BMW Plant Spartanburg, South Carolina, the Home of X.

The X5 40 xDrive leads off. It went on sale in October with an updated 3.0-liter inline-six and a 48-volt mild hybrid. It makes 394 horsepower, 19 more than before, and 428 lb-ft of torque, and BMW quotes 0–60 mph in 5.1 seconds.

Three more arrive in the first quarter of 2027. The rear-wheel-drive X5 40. The X5 50e xDrive plug-in hybrid, with 483 horsepower of system output and up to 44 miles on electricity (BMW preliminary estimate). And the first all-electric X5, the iX5 60 xDrive. A V8 M Performance model is scheduled for later in 2027.

The iX5 is the quick one. It has up to 570 horsepower, an estimated 0–60 of 4.4 seconds, 800-volt technology and an estimated 435 miles of range (preliminary BMW AG estimate using EPA procedures). Every X5 also gets BMW Panoramic Vision, which runs the key information in a band across the base of the windshield.

BMW USA's published base MSRPs are $69,800 for the X5 40, $72,100 for the X5 40 xDrive, $77,500 for the X5 50e xDrive and $79,800 for the iX5 60 xDrive. Each adds $1,450 destination and handling. These are BMW's prices, not a Brian Harris BMW offer. Ask the team on Airline Highway which X5 fits your drive.

This month's X5 offers are on the 2026 BMW X5, not the all-new model. You'll find them in On the Lot below.

Photo: BMW Group. Sources: BMW Group PressClub USA, "The New BMW X5 and iX5," June 30, 2026; BMW USA, BMW iX5.

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On the Lot

Road Home Offers on the 2026 X5

X5 · Brian Harris BMW

On the Lot

Road Home Offers on the 2026 X5

The BMW Road Home Sales Event is on at Brian Harris BMW, and the 2026 X5 xDrive40i leads the lineup. Finance it at 0.9% APR for up to 60 months, or lease it for $869 a month for 39 months with $6,929 due at signing. The X3 30 xDrive and X7 xDrive40i get the same 0.9% APR. The 2026 BMW 330i Sedan leases for $459 a month with $4,959 due at signing, and the 2026 BMW 330i xDrive Sedan for $479 a month with $4,979 due, both for 39 months. These offers run through November 30.

Some exclusions apply. With approved credit, see dealer for details.

Shop X5    Shop specials

X3 · Brian Harris BMW

The X3

MY26 X3 30 xDrive.

Finance

0.9% APR

60 mo · 30 xDrive

Lease

$549/mo

39 mo · $5,299 due at signing

Some exclusions apply. With approved credit, see dealer for details.

Shop X3    Shop specials

X7 · Brian Harris BMW

The X7

MY27 X7 xDrive40i.

Finance

0.9% APR

60 mo · xDrive40i

Lease

$969/mo

39 mo · $10,129 due at signing

Some exclusions apply. With approved credit, see dealer for details.

Shop X7    Shop specials

There are lots more new BMW offers this month. See all of this month's BMW specials.

Some exclusions apply. With approved credit, see dealer for details.

On the Lot

BMW Certified Rates Through November 30

A BMW Certified car is inspected and checked before it reaches the Brian Harris BMW lot in Baton Rouge, so all that's left is the drive. Through November 30, 2026, BMW Financial Services backs 2021–2024 BMW Certified models with sharp rates.

Certified Electric: iX, i4, i5 and i7

The lowest Certified rates this month go to the 2022–2024 BMW Certified electrics, with terms up to 72 months, through November 30.

Every Other Certified BMW

$1,000 College Grad Offer. Toward the lease or finance of any 2021–2024 BMW Certified model. $500 Military & First Responder Credit. With a promotional APR through BMW Financial Services, verified through ID.me; take delivery by 11/30. $500 BMW Certified Loyalty Credit. For current or former BMW owners and lessees; finance and take delivery by 11/30, subject to dealer participation.

Shop Specials  Service Offers

Some exclusions apply. With approved credit, see dealer for details.

Brian Harris BMW, Baton Rouge. See all new BMW specials · See service offers

On the Road

The iX3 M60 xDrive, 603 Horsepower

BMW iX3 M60 xDrive · BMW PressClub USA

On the Road

The iX3 M60 xDrive, 603 Horsepower

The iX3 now gets the version a driver actually asks about. The iX3 M60 xDrive arrives at 603 horsepower and 645 lb-ft. Zero to 62 in 3.9 seconds, per BMW. That's a Sports Activity Vehicle (SAV) doing sports-car arithmetic, quietly, on the way to Perkins Rowe.

The part that matters is how it's tuned. BMW's "Heart of Joy" controller and M Dynamic Performance Control sort out the drive in milliseconds. Paddles on the wheel change how hard M eDrive answers. Sound and feedback scale with speed, because an M car is supposed to talk to you, battery or not.

Production starts at BMW's Debrecen plant in Hungary in spring 2027. U.S. pricing isn't out yet. When it is, it runs here.

Photos: BMW Group. Source: BMW PressClub USA, Oct. 7, 2026

Learn more about the iX3

On Saturday

Alabama at Tiger Stadium, in Daylight

LSU · Saturday, November 7, 2:30 CT · ABC

On Saturday

Alabama at Tiger Stadium, in Daylight

Both teams are 6–2. Alabama at LSU, Saturday, November 7, 2:30 CT, ABC — the first daytime kickoff for this game in Tiger Stadium since 2010, when LSU won 24–21. Tailgate starts at breakfast. Then Texas comes to Baton Rouge on the 14th for the first time since 1953, and the Tigers finish on the road in Knoxville and Fayetteville.

• Sat 24 Oct — FINAL LSU 38, Auburn 17. Jordan-Hare.
• Sat 7 LSU vs Alabama, 2:30 CT, ABC. Tiger Stadium. LSU Salutes.
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• Sat 14 LSU vs Texas, Tiger Stadium, Senior Tribute. Kickoff TBA (flex window).
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• Sat 21 LSU at Tennessee, Neyland Stadium. Kickoff TBA (flex window).
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• Sat 28 LSU at Arkansas, Fayetteville. Kickoff TBA (early window, 11 a.m.–noon CT).
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On Saturday

Bethune-Cookman at Mumford

Southern · Saturday, November 7, 2:00 CT · A. W. Mumford Stadium

Bethune-Cookman at Mumford

The Jaguars come home. Bethune-Cookman at Mumford, Saturday, November 7, 2:00 CT — High School Day, Pink/Purple Game. Alcorn State is the 14th for Senior Day. Then the one this whole side of town plans around: the 53rd Bayou Classic against Grambling, November 28, 1:00 CT, Caesars Superdome, on NBC. Bring the Human Jukebox energy to New Orleans.

• Sat 31 Oct — FINAL Southern 42, Florida A&M 14. Bragg Memorial Stadium, Tallahassee.
• Sat 7 Southern vs Bethune-Cookman, 2:00 CT, Mumford.
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• Sat 14 Southern vs Alcorn State, 2:00 CT, Mumford. Senior Day. HBCU GO TV.
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• Sat 28 53rd Bayou Classic, Southern vs Grambling State, 1:00 CT, Caesars Superdome, NBC.
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Photos: Tammy Anthony Baker / Wikimedia Commons (CC BY 4.0); Tammy Anthony Baker / Wikimedia Commons (CC BY 4.0); 2C2K Photography / Wikimedia Commons (CC BY 2.0). Times: LSU Sports, LSU schedule, Southern University Athletics, Caesars Superdome.

On the Table

Joelle's, Soul Food Dressed Up

Joelle's Soul and Savour · 3015 Westfork Dr.

On the Table

Joelle's, Soul Food Dressed Up

Joelle's, on Westfork Drive, runs on a simple idea: soul food is worth dressing up for. Southern bones, a hard Caribbean streak, cocktails with intent, a courtyard with live music. Nobody's whispering here. Good.

Order the Velvet Braised Oxtail — Jamaican-style, over white rice, cabbage on the side. It's the dish that tells you whether a kitchen has patience. Then the Jerk Grilled Lamb Chops with a pineapple-mango honey glaze, and the Crawfish Boudin Dip for the table, because this is still Baton Rouge. Finish with the rum-infused bread pudding. At the bar, the Smoke Reserved — Buffalo Trace, finished over smoked cherry wood.

Dinner Tuesday through Saturday, brunch on weekends, closed Mondays. Reservations online.

Photos: Joelle's Soul and Savour. Joelle's Soul and Savour, 3015 Westfork Dr., Baton Rouge. Source: DIG Baton Rouge. Joelle's · (225) 279-9880.

In the Cup

Magpie Makes Its Own Pop-Tarts

Magpie Café · 3205 Perkins Rd.

In the Cup

Magpie Makes Its Own Pop-Tarts

Magpie sits on Perkins by the Overpass, the part of town that still feels like a neighborhood. The kitchen makes its own Pop-Tarts — three days, dough to icing — and this time of year they come in pumpkin spice, apple and brown sugar cinnamon.

The order is the crème brûlée latte, the new one on the fall list. Sweet, burnt-sugar edge, espresso underneath. Grab a Pop-Tart, sit for ten minutes, then point the car down Perkins. The fall menu runs through November.

Photos: Magpie Café. Magpie Café, 3205 Perkins Rd., Baton Rouge. Source: The Reveille.

On the Town

Federales Fest at Cedar Lodge

Live Oak at Cedar Lodge · Friday, November 6

On the Town

Federales Fest at Cedar Lodge

Year four. Federales Fest takes over Live Oak at Cedar Lodge on Friday, November 6, 3 to 11 p.m. — Pecos & The Rooftops, Starboro, Doussan Garrett Benoit and more. Country, rock and Americana, Southern food, cold drinks. Go early, park once, and stay through the headliner. Saturday's a 2:30 kickoff. You'll be fine.

Photo: Grant Whites, courtesy Warner Records. Source: Visit Baton Rouge.

Around the Month

• Sun 1 — Cap City Beer Fest, Fourth St. downtown, 2–5 p.m., 21+. Benefits Companion Animal Alliance.
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• Wed 4 — Sip & Shop, Perkins Rowe, 5–8 p.m.
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• Fri 6 — Federales Fest, Live Oak at Cedar Lodge, 3–11 p.m.
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• Fri 20 — White Light Night, Government St., Mid City, 6–10 p.m., free.
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• Fri 20 — Baton Rouge Kingfish vs Monroe Moccasins, Raising Cane's River Center. Time TBA.
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• Fri 27 — Baton Rouge Kingfish vs Mid-South Monarchs, Raising Cane's River Center. Time TBA.
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Calendar: Visit Baton Rouge, White Light Night.

On the Wrist

The Angelus Chronographe Tachymètre

Angelus Chronographe Tachymètre · Hodinkee

On the Wrist

The Angelus Chronographe Tachymètre

A tachymeter is a speed scale. Time a car over a known distance and read your average off the bezel. It's a driver's complication, and Angelus just built a small, serious one. The Chronographe Tachymètre is 37mm across and 9.25mm thick, a midcentury racing dial with contrasting subdials, on calfskin.

Inside is the hand-wound A5000 monopusher by La Joux-Perret: one button for start, stop and reset, 42 hours of reserve. Three limited editions — 50 in steel with a grey dial and blue accents, 30 in steel with salmon, 15 in yellow gold. Steel is 18,500 Swiss francs (CHF); gold is CHF 34,600, both including Swiss VAT. Small numbers. You won't see one at the next tailgate.

Photo: Angelus. Source: Hodinkee, Griffin Bartsch. Introducing: Angelus Chronographe Tachymètre

On Heritage

The M1: 277 Horsepower, 1.14 Meters Tall

BMW M1 (E26) · 1980

On Heritage

The M1: 277 Horsepower, 1.14 Meters Tall

Before the M3, before the M5, there was a wedge. The 1978 BMW M1 was the first car BMW Motorsport GmbH designed itself — mid-engine, drawn by Giorgio Giugiaro off Paul Bracq's 1972 Turbo study, and built by hand. Just 460 were made.

The numbers still land. A 3.5-liter inline-six with four valves per cylinder and mechanical injection: 277 hp, about 265 km/h flat out. Curb weight around 1,300 kg. Roof at 1.14 meters. The rule changes that kept it out of its intended series gave it the Procar championship instead — Formula 1 drivers in identical M1s, Niki Lauda champion in 1979, Nelson Piquet in 1980. Andy Warhol painted one, and it ran Le Mans.

And the engine, the M88, went on to power the M635i and the very first M5. Every M car on Airline Highway goes back to this one.

Photo: Calreyn88 / Wikimedia Commons (CC BY-SA 4.0). Sources: BMW M: The Sports Car Icon, BMW M: The BMW M1 Procar, BMW M Heritage.

On the Workbench

Up to $120 Back on Four Tires

Receive up to a $120 Prepaid Mastercard® by mail with the purchase of four eligible tires: $120 on four eligible Bridgestone, Continental, Michelin or Pirelli tires, $80 on four eligible Goodyear tires. Offer ends December 31, 2026.

Some exclusions apply. With approved credit, see dealer for details.

Service offers  Book service

12336 Airline Hwy, Baton Rouge · (225) 497-1953