Acquire SMS Privacy Policy

Effective date: June 23, 2026

This privacy policy applies to the Acquire SMS program used by Brian Harris BMW in connection with complimentary vehicle appraisal invitations, customer responses, and related follow-up communications during a customer's service visit.

Information We Collect

When a customer opts in to receive text messages through the Acquire appraisal request flow, we may collect the customer's name, mobile number, email address, vehicle information, and details related to the customer's appraisal request or service-visit follow-up.

How We Use Information

We use this information to send text messages related to a complimentary vehicle appraisal invitation, the customer's response to that invitation, and related dealership follow-up communications. We may also use the information internally to help dealership staff respond to the customer's request while the customer is on site.

Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Message Frequency

Message frequency may vary based on the customer's request, response, and related follow-up needs.

Message and Data Rates

Message and data rates may apply.

Opt-Out Rights

Customers may opt out of text messaging at any time by replying STOP. For help, reply HELP or contact Brian Harris BMW at (877) 391-3018.

Data Security

We use reasonable administrative, technical, and physical safeguards to protect the information submitted through this workflow.

Changes to This Policy

We may update this privacy policy from time to time. Any updates will be posted on this page with a revised effective date.

Contact

If you have questions about this privacy policy, please contact Brian Harris BMW at (877) 391-3018 or through the contact information published on www.brianharrisbmw.com.